23,988,783
USD $1,146,116
In January 2024, Innovador collaborated with Younger Partners to navigate public relations activities surrounding the acquisition of the former Fred’s Texas Café site.
Objective: Our primary objective was to communicate the strategic acquisition by Younger Partners and its potential positive changes for Artisan Circle and the surrounding community. Through strategic public relations, we aimed to position Artisan Circle as a dynamic urban village with continuous growth.
Results Achieved: Our PR efforts resulted in substantial print and online news publicity values, exceeding $1,146,116. The content reached over 23.9 million people, effectively amplifying awareness of Artisan Circle’s continued evolution and Younger Partners’ commitment to the development.
Measuring Success: Success was measured not only in the substantial publicity values but also in the anticipation and positive reception generated. The press release effectively communicated Artisan Circle’s evolving narrative and Younger Partners’ vision for the future.
2,872,511
469,190
USD $983
USD $79,858
In November 2023, Innovador collaborated with Artisan Circle, formerly Crockett Row, to spearhead public relations efforts surrounding the announcement of the development’s name change and revitalization plan. This public relations effort impacted brand awareness for Artisan Circle and elevated awareness of its ambitious upgrades.
Objective: Our primary objective was to communicate the positive changes underway at Artisan Circle and elevate awareness of its transformation into a vibrant hub within Fort Worth’s Cultural District. Through strategic public relations activities, we aimed to position Artisan Circle as an iconic destination and showcase the enhancements planned by the new management company, Younger Partners.
Results Achieved: Our PR efforts resulted in significant online news and radio publicity values, totaling more than $80,841. The content reached over 8.3 million people, effectively amplifying awareness of Artisan Circle’s positive changes and generating excitement within the community.
Measuring Success: Innovador’s collaboration with Artisan Circle exemplifies the transformative power of strategic public relations in rebranding and revitalization. Success was measured not only in the substantial publicity values but also in the anticipation and excitement generated within the community. This project generated substantial awareness for the development and its upgrades while creating a narrative that aligns with the vibrant spirit of Fort Worth’s Cultural District.
606,616
2,872,511
63,906,154
USD $254,841
606,616
USD $3,921
USD $3,909,933
In January 2023, Innovador collaborated with Crockett Row, now rebranded as Artisan Circle, to orchestrate a compelling public relations campaign centered around the Texas Christian University (TCU) National Championship game. This strategic initiative not only showcased the prowess of our marketing agency but significantly contributed to elevating brand awareness for the urban village in Fort Worth.
Objective:
The primary objective was to garner widespread attention for Artisan Circle during the TCU National Championship game, engaging TCU Horned Frogs, alumni, and football fans. By hosting a free block party, we aimed to create an immersive experience, positioning Crockett Row as the go-to destination for the community to rally behind their hometown team.
Results Achieved:
The impact of our PR activities was resounding, with the online news publicity value surpassing $3,909,933. Radio and TV publicity values of $3,921 and $254,841, respectively, further underscored the success of our efforts. More impressively, the content reached over 65 million people, exponentially expanding brand awareness for Artisan Circle.
Measuring Success:
Innovador’s collaboration with Crockett Row, now Artisan Circle, examples the potential of strategic public relations in elevating brand awareness. By seamlessly aligning the brand with a significant community event, we not only generated substantial publicity values but also established Artisan Circle as a vibrant and integral part of Fort Worth.
370,132
782,602
USD $60,886
370,132
USD $60,886
USD $94,410
In April 2019, Innovador LLC partnered with Dream Park Fort Worth (DPFW) to spearhead public relations efforts for the grand opening of Frank Kent’s Dream Park, a groundbreaking inclusive playground in Fort Worth. This case study delves into the strategies employed and the ensuing impact on brand awareness for the new park and its dedicated supporters.
Objective: Our primary objective was to highlight the inclusive features of Frank Kent’s Dream Park and generate widespread awareness about this transformative addition to Trinity Park. By orchestrating a strategic public relations campaign, we aimed to position the park as a symbol of generosity, inclusivity, and community engagement.
Results Achieved: The impact of our PR activities was substantial, with online news publicity values of $94,410 and TV publicity values totaling $60,886. The content reached more than 1.1 million people, significantly enhancing brand awareness for Frank Kent’s Dream Park and garnering support from the community.
Measuring Success: By effectively communicating the inclusive vision of Frank Kent’s Dream Park, we not only achieved remarkable publicity values but also fostered a sense of community pride and support for this one-of-a-kind addition to Trinity Park.